TL;DR: Four things actually matter when you’re picking a Toronto wedding photographer — whether they shoot your real day or direct a photo shoot, whether the edit will still look good in a decade, whether they can hand you a whole consistent gallery instead of twelve highlight shots, and whether they’re someone you’d actually want […]

TL;DR: Four things actually matter when you’re picking a Toronto wedding videographer — the editing style, the visual look, the sound quality, and whether the person behind the camera feels like someone you’d want in the room. Pretty much everything else is noise or frills. The real test isn’t the package tier or the gear […]

Priya and Mark were leaning into the consult call the way I like. They’d done their homework. Priya had a Pinterest board deep enough to qualify as peer-reviewed research. Mark had a list of questions with actual bullet points. We were 40 minutes in, cruising through logistics, when Priya paused mid-sentence, tilted her head, and […]

This has been a long time coming. I often get the following request: Tell me about Aperture Lane. It’s been almost six years of building my wedding videography brand and I feel that I only now understand it well enough to not only explain it but to teach my team.  In the early years, I […]

This meeting with this prospective couple, Ben and Alisha, was going well. The three of us sat in the coffee shop sipping on our peppermint teas with ever-flowing conversation. We hopped between “getting-to-know-you” and “wedding planning” topics, smiling ear to ear accented with frequent bouts of laughter. It was such a good connection that I […]

He was all dressed and ready to go – clothes freshly ironed, tie expertly done by his brother, shoes all shined up. Ben couldn’t remember the last time he was dressed so sharp. He stood nervously, playing with his cufflinks as we waited for Sarah, his bride. He occasionally glanced over at people nearby milling […]

I arrived at the hotel. I checked my notes on my phone for the room number and made my way up. I entered a small suite with 2 queen sized beds laden with various bags, articles of clothes and different pieces of packaging. Honestly, it wasn’t too bad. It only got bad when I realized […]

I’m not sure how speeches came to being at weddings but whoever started the trend had some thing going and (maybe) didn’t know it. Speeches done well can quiet a restless crowd or create a shortage of Kleenex tissue like none other. In most cases, however, the reactions are not typically extreme, but they can […]