Stories - aperturelane.com

This has been a long time coming. I often get the following request: Tell me about Aperture Lane. It’s been almost six years of building my wedding videography brand and I feel that I only now understand it well enough to not only explain it but to teach my team.  In the early years, I […]

Welcome to Aperture Lane

Behind the scenes

Should you get an engagement shoot? It can definitely enhance your wedding planning experience but I have some thoughts.

Three reasons to get an engagement shoot

Planning Insight

More isn’t always better. Don’t let quantity necessarily be a determining factor in choosing your photo and video vendors. Let me explain.

More isn’t always better

Planning Insight

I never thought I’d ever have this string of words leave my mouth but here we are:
There are some things to consider when you’re choosing a mask for your wedding day…

4 things to avoid when choosing a mask for your wedding

Planning Insight

Now that you’ve gone through the videos and you know you like the style and you’re like, “I think we’re ready”, I think it’s also important to learn more about the studio, the individual or the team that you want to work with.

Choosing a videographer – Part 4 – Meet the vendors

Planning Insight

I don’t know what anyone else is telling you, but the absolute best way to do “storytelling” is through SOUND.
And because of that, as you browse through choices for videographers, you need to be intentional. Evaluate how they treat, not just speaking throughout the day and music choice, but also the combination of those things.

Choosing a videographer – Part 3 – Sound experience

Planning Insight

Here’s the second part of my extended series on how to choose a videographer. As I was editing this, I noticed I missed a couple of important things in this one like the following:⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀In addition to the visual elements I mentioned in the video, here are a couple of other visual elements to […]

Choosing a videographer – Part 2 – Visual elements

Planning Insight

As you plan your wedding, you’re going to have to choose a wedding videographer. You can go on different sites and just feel out the videos but you could be down the wedding videography rabbit hole for hours… and even days.

Choosing a videographer – Part 1 – Style

Planning Insight

I was very fortunate to be connected with Melissa in the final stages of their planning. Though there wasn’t much time to get to know one another in the planning, I feel like we found the magic on the day of the wedding, ESPECIALLY when they quoted The Office in their wedding vows. I later […]

Kevin & Melissa’s cottage elopement in the Kawartha region, Ontario

Elopements, Micro weddings

With couples downsizing their guest lists and the scale of their productions, I think it’s important to state something that has been a source of frustration for different kinds of vendors

Not all wedding expenses scale down equally

Planning Insight

As we approach the one-year mark of the pandemic lockdowns, let it never be said that I’m discounting the experience of wedding couples in these times, but your wedding vendors need some love too.

Be patient with your vendors

Behind the scenes, Planning Insight, Videography is Life

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